CONVOCATION:
[A] LEADERSHIP PROCESS: Leadership has been described as the “process of social influence
in which one person can enlist the aid and support of others in the
accomplishment of a common task”. Definitions more inclusive of followers have
also emerged. Alan Keith of Genentech states that, "Leadership is
ultimately about creating a way for people to contribute to making something
extraordinary happen."
A simple and broad definition of Leadership is perhaps: “The process by which a person influences the
activities of an individual or a group in efforts towards the achievement of a
goal or a shared purpose”. (Robbin, 1998, Sergiovani, 1989, Rost, 1993).
It is a relationship between the person and his/her followers to make things
better for the individuals and organizations
Great Man
Theories:
The Great Man theory states that there are two basic assumptions;
The Great Man theory states that there are two basic assumptions;
ü that leaders are born and not made,
ü and the second assumption is that great
leaders will come up when there is a need.
This theory was developed from an early research which included
the study of great leaders. The early leaders came from the privileged class
and held hereditary titles. Very few people from the lower class had the
opportunity to take a lead. The Great Man theory was based on the idea that
whenever there is a need of leadership, a Great Man would arise and solve the
problems.
Trait
Theories
One of the important leadership theories in education, traits theory of leadership assumes that leaders have inherited traits in them which make these people suitable for leadership. Many say that leaders are people who can fully express themselves while others cannot, and this is what makes them different from other people. A leader has the right combination of traits which makes him a good leader.
One of the important leadership theories in education, traits theory of leadership assumes that leaders have inherited traits in them which make these people suitable for leadership. Many say that leaders are people who can fully express themselves while others cannot, and this is what makes them different from other people. A leader has the right combination of traits which makes him a good leader.
1]
Intelligence and judgments based on actions 2] Physical stamina and a vital
driving force. 3] Task competency. 4] Better understanding of the followers and
their demands. 4] Avidness to accept responsibilities. 5] Ability to deal with
people. 6] Capability to motivate people. 7] Trustworthy. 8] Conclusiveness. 9]
Flexibility. These are some of the few qualities and attributes of a
leadership. When this theory was researched earlier, researchers believed that
a leader has all the listed traits in him/her.
Behavioral Theories
After the trait theory, the researchers started exploring the behavior of the leaders and made assumptions that the traits and the leadership qualities are not inherited; they can be learned and mastered by any person. Thus, this theory meant that leaders are not born, leaders can be made and so it became a famous management leadership theory and practice. In the behavior theory, you need to assess a successful leader along with the actions of that particular leader.
After the trait theory, the researchers started exploring the behavior of the leaders and made assumptions that the traits and the leadership qualities are not inherited; they can be learned and mastered by any person. Thus, this theory meant that leaders are not born, leaders can be made and so it became a famous management leadership theory and practice. In the behavior theory, you need to assess a successful leader along with the actions of that particular leader.
Situational
Leadership Theories
Situational Leadership1 may be defined simply as the mode of operation used by a leader to motivate and coordinate a group, so that a task may be completed effectively by using the appropriate or desirable leadership style – hence the style used by effective leaders will vary according to the demands of each unique situation. There are three basic things in a situational leadership; the foremost thing is that:
Situational Leadership1 may be defined simply as the mode of operation used by a leader to motivate and coordinate a group, so that a task may be completed effectively by using the appropriate or desirable leadership style – hence the style used by effective leaders will vary according to the demands of each unique situation. There are three basic things in a situational leadership; the foremost thing is that:
ü The relationship between the followers and
the leader must be healthy. The followers must like the leader and support
him/her in his goals.
ü The second thing is that the task which is
to be accomplished must be known, and the leader should set the goals as per
the task to be done. Along with the tasks to be accomplished, the methods and
standards to accomplish the task must also be specified in details, as this
will make an impact on the followers.
ü The third thing that is important is that
the organization must confer the responsibilities of the task upon the leader,
as this will strengthen the position of the leader.
Transactional
Leadership Theories
Transactional leadership theory focuses on the leader whose main purpose is to meet the current needs of his or her followers by:
Transactional leadership theory focuses on the leader whose main purpose is to meet the current needs of his or her followers by:
ü Ensuring they clearly understand the goal.
ü Ensuring that the path to goal attainment
is also clearly understood, that they know how to achieve it.
ü Removing potential barriers within the
system Motivating them to achieve the predetermined goals (House, 1971) and
ü Rewarding them for achieving the goals.
Simply put, transactional leaders pay close attention on the
business of getting things done. According to Bass, 1985, transactional
leadership is postulated to result in followers achieving an agreed level of
performance, an exchange of rewards for compliance. Viewed from this point,
both the transactional leader and the follower agree on what the follower will
receive upon accomplishing the mutually agreed, predetermined goals. Also, the
leader must see to it that the immediate self-interests of the people are met
with proper work done. This means that the needs of the people must be catered to
by the leader along with the fact that his work is getting done.
Transformational
Theories
On the contrary, transformational leadership refers to the process whereby individuals engage with each other's and create a connection that raises the level of motivation and morality in both the leaders and the followers (Northouse, 1997). Burns, 1978, was the first scholar to distinguish between transactional and transformational leader. According to Burns, transformational leaders pay close attention to the needs and motives of their followers and attempt to help them reach their fullest potential.
On the contrary, transformational leadership refers to the process whereby individuals engage with each other's and create a connection that raises the level of motivation and morality in both the leaders and the followers (Northouse, 1997). Burns, 1978, was the first scholar to distinguish between transactional and transformational leader. According to Burns, transformational leaders pay close attention to the needs and motives of their followers and attempt to help them reach their fullest potential.
An often cited classic example of
transformational leadership is Mahatma Gandhi who raised the hopes, aspirations
and needs of millions of his people where the followers put the wider interests
of the country over personal interests. In
essence, the Transformational leaders are effective in transforming the beliefs
and value systems of the followers and organizations for mutual benefit. Such
leaders transform and motivate followers by:
ü Increasing the awareness of the important
outcomes of a given task.
ü Inducing them to transcend their own self
interest for the sake of the organization of team, and
ü
Activating
their higher order needs.
Hence, transformational leaders not only lead their followers but
also empower and enable them to become leaders through the development of a
relationship of mutual trust and stimulation. In the transformational theory of
leadership, the assumption is that people are inspired from the leader and
the leader must have passion about his leadership. This is a great way of
putting in enthusiasm and energy in the followers to get the work done. In
short, the people are encouraged, and converted into potential followers.
[B] MANAGEMENT PROCESS: Management in all business and organizational activities is the act
of getting people together to accomplish desired goals and objectives efficiently and effectively. Management
comprises planning, organizing, staffing, leading or directing, and controlling
an organization (a group of one or more people or
entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and
manipulation of human resources, financial resources, technological resources, and natural resources.
Because organizations can be viewed as systems, management can also be defined as human
action, including design, to facilitate the production of useful outcomes from
a system. This view opens the opportunity to 'manage' oneself, a pre-requisite
to attempting to manage others.
Basic functions/Roles of Managers.
Management operates through various
functions, often classified as planning, organizing, staffing,
leading/directing, and controlling/monitoring. i.e.
ü Planning: Deciding
what needs to happen in the future (today, next week, next month, next year,
over the next 5 years, etc.) and generating plans for action.
ü Organizing:
(Implementation) making optimum use of the resources required to enable the
successful carrying out of plans.
ü Staffing: Job
analyzing, recruitment, and hiring individuals for appropriate jobs.
ü Leading/Directing: Determining
what needs to be done in a situation and getting people to do it.
ü Controlling/Monitoring: Checking
progress against plans.
ü Motivation: Motivation
is also a kind of basic function of management, because without motivation,
employees cannot work effectively. If motivation doesn't take place in an
organization, then employees may not contribute to the other functions (which
are usually set by top level management).
Maslow’s Hierarchy of Needs Theory
Abraham
Maslow’s “hierarchy of needs” provides
a basis on which to understand and meet the individual needs of adults in
Scouting. Maslow described people as a “wanting
animal” who rarely reach a state of complete satisfaction. Maslow
contended that as one personal need is satisfied, another comes along to take
its place. This order, or hierarchy, starts from lower level needs and works
through to higher order needs. Maslow saw these needs in the following order of
importance:
1.
Physiological needs
2. Safety needs
3. Social needs
4. Self-esteem
needs
5.
Self-actualization needs
Maslow believed that the lower order needs must be met before
progression to the higher order needs can occur.
Herzberg’s Two Factors Theory
The theory essentially comprises two
elements as follows:
ü Hygiene or maintenance factor (the
„Dissatisfiers‟)-Job Context
This factor comprises elements of the job context such as salary,
working conditions, policies, co-workers, superiors, etc. According to Herzberg
(1966), the job context factors will not motivate a person to perform beyond
expectations. These aspects of a job must be satisfactorily fulfilled first
before any persons can be motivated to do more. He terms it as “hygiene” factor
simply because adequate hygiene is essential to prevent diseases. However,
having adequate hygiene does not necessarily guarantee that you will not be
infected, although it is a prerequisite. The job context is the extrinsic
factors of motivation, driven externally.
ü The Job Content factor (the „Satisfiers‟)
To motivate a person, the job itself must
be meaningful to the person doing the job where there is a sense of achievement
upon completing the task as well as offering many opportunities for personal
growth and advancement. The job content serves as intrinsic factors of
motivation, which is internally driven.
In Scouting, the nature of the job and its content is of primary
importance in motivating volunteers especially so when they are “not paid” to
do the job or task. Abundant research has shown that people are willing to
volunteer their time and expertise to a given cause because the job or the task
allows them to make meaningful and significance contributions to society.
Contemporary Theories in
Management
Contemporary theories of management tend to account for and help
interpret the rapidly changing nature of today’s organizational environments.
As before in management history, these theories are prevalent in other sciences
as well.
Contingency Theory
Basically,
contingency theory asserts that when managers make a decision, they must take
into account all aspects of the current situation and act on those aspects that
are key to the situation at hand.
Systems Theory
Systems theory has had a significant effect on management science
and understanding organizations. First, let’s look at “what is a system?” A
system is a collection of part unified to accomplish an overall goal. If one
part of the system is removed, the nature of the system is changed as well.
Objectives of Management
ü
Ensuring
organization goals and targets are met - with least cost and minimum waste
ü Looking after health and welfare, safety
of staff - the implications thereof
ü Protecting the machinery and resources,
including the human resources
Leadership versus Management Process
What is
the difference between management and leadership? It is a question that has
been asked more than once and also answered in different ways. The biggest
difference between managers and leaders is the way they motivate the people who
work or follow them, and this sets the tone for most other aspects of what they
do.
Many
people, by the way, are both. They have management jobs, but they realize that
you cannot buy hearts, especially to follow them down a difficult path, and so
act as leaders too.
Managers have
subordinates
By definition, managers have subordinates - unless their title is
honorary and given as a mark of seniority, in which case the title is a
misnomer and their power over others is other than formal
authority.
Authoritarian,
transactional style
Managers have a position of authority vested in them by the
company, and their subordinates work for them and largely do as they are told.
Management style is transactional, in that the manager tells the
subordinate what to do, and the subordinate does this not because they are a
blind robot, but because they have been promised a reward (at minimum their
salary) for doing so.
Work focus
Managers are paid to get things done (they are subordinates too),
often within tight constraints of time and money. They thus naturally pass on
this work focus to their subordinates.
Seek comfort
An interesting research finding about managers is that they tend
to come from stable home backgrounds and led relatively normal and comfortable
lives. This leads them to be relatively risk-averse and they will seek to avoid
conflict where possible. In terms of people, they generally like to run a
'happy ship'.
Leaders have followers
Leaders do not
have subordinates - at least not when they are leading. Many organizational
leaders do have subordinates, but only because they are also managers. But when
they want to lead, they have to give up formal authoritarian control, because
to lead is to have followers, and following is always a voluntary activity.
Charismatic,
transformational style
Telling people what to do does not inspire them to follow you. You
have to appeal to them, showing how following them will lead to their hearts'
desire. They must want to follow you enough to stop what they are doing and
perhaps walk into danger and situations that they would not normally consider
risking.
Leaders
with a stronger charisma find it easier to attract people to
their cause. As a part of their persuasion they typically promise transformational benefits, such that their
followers will not just receive extrinsic rewards but will somehow become
better people.
People focus
Although many leaders have a charismatic style to some extent,
this does not require a loud personality. They are always good with people, and
quiet styles that give credit to others (and
take blame on themselves) are very effective at creating the loyalty that great
leaders engender.
Although
leaders are good with people, this does not mean they are friendly with them.
In order to keep the mystique of leadership, they often retain a degree of
separation and aloofness.
This does
not mean that leaders do not pay attention to tasks - in fact they are often
very achievement-focused. What they do realize, however, is the importance of
enthusing others to work towards their vision.
Seek risk
In the same study that showed managers as risk-averse, leaders
appeared as risk-seeking, although they are not blind
thrill-seekers. When pursuing their vision, they consider it natural to
encounter problems and hurdles that must be overcome along the way. They are
thus comfortable with risk and will see routes that others avoid as potential
opportunities for advantage and will happily break rules in order to get things
done.
In summary
This table summarizes the above (and more) and gives a sense of
the differences between being a leader and being a manager. This is, of course,
an illustrative characterization, and there is a whole spectrum between either
ends of these scales along which each role can range. And many people lead and
manage at the same time, and so may display a combination of behaviors.
Subject
|
Leader
|
Manager
|
Essence
|
Change
|
Stability
|
Focus
|
Leading
people
|
Managing
work
|
Have
|
Followers
|
Subordinates
|
Horizon
|
Long-term
|
Short-term
|
Seeks
|
Vision
|
Objectives
|
Approach
|
Sets
direction
|
Plans
detail
|
Decision
|
Facilitates
|
Makes
|
Power
|
Personal
charisma
|
Formal
authority
|
Appeal
to
|
Heart
|
Head
|
Energy
|
Passion
|
Control
|
Culture
|
Shapes
|
Enacts
|
Dynamic
|
Proactive
|
Reactive
|
Persuasion
|
Sell
|
Tell
|
Style
|
||
Exchange
|
Excitement for work
|
Money for work
|
Likes
|
Striving
|
Action
|
Wants
|
Achievement
|
Results
|
Risk
|
Takes
|
Minimizes
|
Rules
|
Breaks
|
Makes
|
Conflict
|
Uses
|
Avoids
|
Direction
|
New
roads
|
Existing
roads
|
Truth
|
Seeks
|
Establishes
|
Concern
|
What
is right
|
Being
right
|
Credit
|
Gives
|
Takes
|
Blame
|
Takes
|
Blames
|
Leadership Styles
There are some major styles of Leadership namely:
Laissez-faire leadership, also known as delegative leadership,
is a type of leadership style in which leaders are hands-off
and allow group members to make the decisions. Researchers have found that this
is generally the leadership style that leads to the lowest productivity among
group members. Laissez-faire leadership is characterized by:
·
Very little guidance from leaders
·
Complete freedom for followers to make
decisions
·
Leaders provide the tools and resources
needed
·
Group members are expected to solve problems
on their own
Benefits of Laissez-Faire Leadership
Laissez-faire leadership can be
effective in situations where group members are highly skilled, motivated and
capable of working on their own. While the conventional term for this style is
'laissez-faire' and implies a completely hands-off approach, many leaders still
remain open and available to group members for consultation and feedback.
Downsides of Laissez-Faire Leadership
Laissez-faire leadership is not ideal
in situations where group members lack the knowledge or experience they need to
complete tasks and make decisions. Some people are not good at setting their
own deadlines, managing their own projects and solving problems on their own.
In such situations, projects can go off-track and deadlines can be missed when
team members do not get enough guidance or feedback from leaders.
Democratic leadership, also known as participative leadership, is a
type of leadership style in which members of the group
take a more participative role in the decision-making process. Researchers have
found that this learning style is usually one of the most effective and leaders
to higher productivity, better contributions from group members and increased
group morale. Characteristics of
Democratic Leadership include:
ü Group members
are encouraged to share ideas and opinions, even though the leader retains the
final say over decisions.
ü Members of
the group feel more engaged in the process.
ü Creativity is
encouraged and rewarded.
Benefits of Democratic Leadership
Because group members are encouraged
to share their thoughts, democratic leadership can leader to better ideas and
more creative solutions to problems. Group members also feel more involved and
committed to projects, making them more likely to care about the end results.
Research on leadership styles has also show that democratic leadership leads to
higher productivity among group members.
Downsides of Democratic Leadership
While democratic leadership has been
described as the most effective leadership style, it does have some potential
downsides. In situations where roles are unclear or time is of the essence,
democratic leadership can lead to communication failures and uncompleted
projects. In some cases, group members may not have the necessary knowledge or
expertise to make quality contributions to the decision-making process.
Democratic leadership
works best in situations where group members are skilled and eager to share
their knowledge. It is also important to have plenty of time to allow people to
contribute, develop a plan and then vote on the best course of action.
Autocratic leadership, also known as authoritarian leadership, is a leadership style characterized by individual
control over all decisions and little input from group members. Autocratic
leaders typically make choices based on their own ideas and judgments and
rarely accept advice from followers. Autocratic leadership involves absolute,
authoritarian control over a group.
Characteristics of Autocratic Leadership
Some of the primary characteristics of
autocratic leadership include:
·
Little or no input from group members
·
Leaders make the decisions
·
Group leaders dictate all the work methods and
processes
·
Group members are rarely trusted with
decisions or important tasks
Benefits of Autocratic Leadership
Autocratic
leadership can be beneficial in some instances, such as when decisions need to
be made quickly without consulting with a large group of people. Some projects
require strong leadership in order to get things accomplished quickly and
efficiently.
Have you ever worked with a group of students or co-workers on a project
that got derailed by poor organization, a lack of leadership and an inability
to set deadlines? If so, chances are that your grade or job performance
suffered as a result. In such situations, a strong leader who utilizes an
autocratic style can take charge of the group, assign tasks to different
members and establish solid deadlines for projects to be finished.
In situations that are particularly stressful, such as during military
conflicts, group members may actually prefer an autocratic style. It allows
members of the group to focus on performing specific tasks without worrying
about making complex decisions. This also allows group members to become highly
skilled at performing certain duties, which can be beneficial to the group.
Downsides of Autocratic Leadership
While autocratic leadership can be
beneficial at times, there are also many instances where this leadership style
can be problematic. People who abuse an autocratic leadership style are often
viewed as bossy, controlling and dictatorial, which can lead to resentment
among group members.
Because autocratic
leaders make decisions without consulting the group, people in the group may
dislike that they are unable to contribute ideas. Researchers have also found
that autocratic leadership leads to a lack of creative solutions to problems,
which can ultimately hurt the performance of the group. While autocratic
leadership does have some potential pitfalls, leaders can learn to use elements
of this style wisely. For example, an autocratic style can be used effectively
in situations where the leader is the most knowledgeable member of the group or
has access to information that other members of the group do not.
Toxic
leadership
A toxic leader is someone who has
responsibility over a group of people or an organization, and who abuses the
leader-follower relationship by leaving the group or organization in a
worse-off condition than when he/she found them.
Group leadership
In contrast to individual leadership, some
organizations have adopted group leadership. In this situation, more than one
person provides direction to the group as a whole. Some organizations have
taken this approach in hopes of increasing creativity, reducing costs, or
downsizing. Others may see the traditional leadership of a boss as costing too much in team performance.
In some
situations, the main the team member(s) best able to handle any given phase of
the project become(s) the temporary leader(s). Additionally, as each team
member has the opportunity to experience the elevated level of empowerment, it
energizes staff and feeds the cycle of success. Leaders who demonstrate
persistence, tenacity, determination and synergistic communication skills will
bring out the same qualities in their groups. Good leaders use their own inner mentors
to energize their team and organizations and lead a team to achieve success.
Leadership Skills:
The skills that a leader must demonstrate
to be effective have been variously defined and can be summarized into several
areas of competence as follows: An effective leader should:
1. Set an example
(Role-model)
2. Understand the
needs and characteristics of his/her group (manage diversity)
3. Know and use
the resources of the group (be able to obtain skills or information)
4. Communicate
effectively (receive and give information)
5. Represent the
group
6. Plan
7. Control and
co-ordinate the group
8. Delegate and
empower (share leadership)
9. Monitor and
evaluate performance/outcomes
10. Help others
to learn (manage learning)
11. Counsel and coaching
his/her group members.
Creating S.M.A.R.T. Goals
Specific Measurable Attainable Realistic Timely
Specific - A specific goal has a much greater chance of being
accomplished than a general goal. To set a specific goal you must answer the six
"W" questions:
*Who: Who
is involved? *What: What do I want to accomplish?
*Where: Identify a location.
*When: Establish a time frame.
*Which: Identify requirements and constraints.
*Why: Specific reasons, purpose or benefits of accomplishing the goal.
EXAMPLE: A general goal would be, "Get in shape." But a specific goal would say, "Join a health club and workout 3 days a week."
Measurable
- Establish concrete
criteria for measuring progress toward the attainment of each goal you set.
When you measure your progress, you stay on track, reach your target dates, and
experience the exhilaration of achievement that spurs you on to continued
effort required to reach your goal. To determine if your goal is measurable,
ask questions such as......How much? How many? How will I know when it is
accomplished?
Attainable - When you identify goals that are most
important to you, you begin to figure out ways you can make them come true. You
develop the attitudes, abilities, skills, and financial capacity to reach them.
You begin seeing previously overlooked opportunities to bring yourself closer
to the achievement of your goals. You can attain most any goal you set when you
plan your steps wisely and establish a time frame that allows you to carry out
those steps.
Realistic - To be realistic, a goal must represent
an objective toward which you are both willing and able to work.
A goal can be both high and realistic; you are the only one who can decide just
how high your goal should be. But be sure that every goal represents
substantial progress. A high goal is frequently easier to reach than a low one
because a low goal exerts low motivational force.
Timely - A goal should be grounded within a time
frame. With no time frame tied to it there's no sense of urgency. If you want
to lose 10 lbs, when do you want to lose it by? "Someday" won't work.
But if you anchor it within a timeframe, "by May 1st", then you've
set your unconscious mind into motion to begin working on the goal.
T can also stand for Tangible - A
goal is tangible when you can experience it with one of the senses, that is,
taste, touch, smell, sight or hearing. When your goal is tangible you have a
better chance of making it specific and measurable and thus attainable.
SWOT analysis
SWOT analysis is a strategic planning
method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the
objective of the business venture or project and identifying the internal and
external factors that are favorable and unfavorable to achieve that objective.
A SWOT analysis must first start with defining a desired
end state or objective. A SWOT analysis may be incorporated into the strategic
planning model. Strategic Planning has been the subject of much research.
ü Strengths: characteristics of
the business or team that give it an advantage over others in the industry.
ü Weaknesses: are characteristics
that place the firm at a disadvantage relative to others.
ü Opportunities: external chances to make greater
sales or profits in the environment.
ü
Threats: external
elements in the environment that could cause trouble for the business.
Identification of SWOTs
is essential because subsequent steps in the process of planning for
achievement of the selected objective may be derived from the SWOTs.
Internal and external factors
The aim of any SWOT analysis is to identify the key
internal and external factors that are important to achieving the objective.
These come from within the company's unique value chain. SWOT analysis groups
key pieces of information into two main categories:
·
Internal factors – The strengths and weaknesses internal to the organization.
·
External factors – The opportunities and threats presented by the external
environment to the organization. -
PEST analysis
PEST analysis stands for
"Political, Economic, Social, and Technological
analysis" and describes a framework of macro-environmental factors used in
the environmental scanning
component of strategic management.
Some analysts added Legal and rearranged the mnemonic to SLEPT;
inserting Environmental factors expanded it to PESTEL or PESTLE, which
is popular in the United
Kingdom.
The model has recently been further extended to STEEPLE
and STEEPLED, adding education and demographic factors. It is a part of the
external analysis when conducting a strategic analysis or doing market research, and gives an overview of the
different macro environmental factors that the company has to take into
consideration. It is a useful strategic tool for understanding market growth or
decline, business position, potential and direction for operations.
PESTLE analysis is in effect an audit
of an organization’s environmental influences with the purpose of using this
information to guide strategic decision-making. The assumption is that if the
organization is able to audit its current environment and assess potential
changes, it will be better placed than its competitors to respond to changes.
To help make decisions and to plan for future events, organizations need to
understand the wider ‘microeconomic’ and ‘macro-economic’ environments in which
they operate.
A PESTLE analysis is a useful tool for
understanding the ‘big picture’ of the environment in which an organization is
operating. Specifically a PESTLE analysis is a useful tool for understanding
risks associated with market (the need for a product or service) growth or
decline, and as such the position, potential and direction for an individual
business or organization.
A PESTLE analysis is often used as a generic 'orientation' tool, finding out where an organization or product is in the context of what is happening outside that will at some point affect what is happening inside an organization. The six elements form a framework for reviewing a situation, and can also be used to review a strategy or position, direction of a company, a marketing proposition, or idea.
A PESTLE analysis is often used as a generic 'orientation' tool, finding out where an organization or product is in the context of what is happening outside that will at some point affect what is happening inside an organization. The six elements form a framework for reviewing a situation, and can also be used to review a strategy or position, direction of a company, a marketing proposition, or idea.
Case Study:
Design a minimum of three (3) Goals for Nigeria National Scout Council,
Scan these goals through SMART, SWOT PEST and PESTLE processes and advise the
Council on how best to achieve the goals and their set objectives for the
improvement of Scouting in Nigeria.
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